Amaze Holdings signs binding LOI to buy BullionFX assets for $155 million in stock
Amaze Holdings (AMZE) signed a binding letter of intent to buy BullionFX and its Alchemy platform for about $155 million in Amaze stock, per a September 2026 company release.
Why it matters
Amaze would be buying its way out of creator commerce into gold-backed digital assets and an Ethereum Layer 2 network, and the sellers would take Amaze shares rather than cash under the $155 million terms. As of the release nothing about Amaze's operations or asset mix has changed, since the letter of intent is not a completed purchase.
Key facts
Amaze Holdings, listed on NYSE American as AMZE, said in a September 29th, 2026 press release from Newport Beach, California that it entered a binding letter of intent to acquire the assets of BullionFX.
Reported by The Daily Hodl
The assets covered by the letter of intent include BullionFX's core platform Alchemy.
Reported by The Daily Hodl
Amaze describes the assets as the technology, infrastructure and intellectual property behind a blockchain financial ecosystem built around auditable physical gold.
Reported by The Daily Hodl
Amaze says the gold-backed ecosystem is anchored to an Ethereum-based Layer 2 network.
Reported by The Daily Hodl
The release says completion would expand Amaze beyond creator commerce into gold-backed digital assets.
Reported by The Daily Hodl
The proposed platform includes gold used as a currency, gold-collateralized USD products, gold-backed financial products and proprietary yield engines.
Reported by The Daily Hodl
The Daily Hodl write-up and the later write-ups from Brave New Coin and CryptoPotato carry the same announcement text, with Brave New Coin identifying Chainwire as the distributor.
Reported by The Daily Hodl
What happened
Amaze Holdings, listed on NYSE American as AMZE, said in a September 29th, 2026 press release issued from Newport Beach, California that it has entered a binding letter of intent to acquire the assets of BullionFX, including its core platform Alchemy, for Amaze stock valued at approximately $155 million. The Daily Hodl carried the announcement first, and Brave New Coin and CryptoPotato later published the same text, which Brave New Coin credits to Chainwire, so the three write-ups trace back to a single company release rather than three independent reports. Amaze describes the assets as the technology, infrastructure and intellectual property behind a blockchain financial ecosystem built around auditable physical gold, anchored to an Ethereum-based Layer 2 network and aimed at retail, institutional and blockchain markets. The release also lists gold as a currency, gold-collateralized USD products, gold-backed financial products and proprietary yield engines, and says completion would take Amaze beyond creator commerce into gold-backed digital assets. Amaze calls the acquisition proposed and conditional on completion, and the release does not state a closing date or give financial figures for BullionFX.
How the story developed
- First report
First report by The Daily Hodl
Amaze Holdings (NYSE: AMZE) Executes Binding LOI to Acquire BullionFX | Alchemy, a Decentralized Gold-Backed Financial Ecosystem for Valued at US$155 Million
- Official statement
Amaze Holdings releases the letter of intent announcement from Newport Beach, California
The release describes a proposed acquisition of the BullionFX assets, including the Alchemy platform, for Amaze stock valued at approximately $155 million, and credits Chainwire as distributor.
- Update
The Daily Hodl publishes the announcement
First of the three write-ups; its body text matches the release apart from the dateline and headline.
How coverage built up
Independent sources over time, counted the way the consensus panel counts them: a republication of a wire story does not move the line.
- 29 Sept 2026, 13:04 UTC: The Daily Hodl — 1 independent source, 1 reports
Affected entities
Original sources
| Publisher | Report | Role | Published |
|---|---|---|---|
| The Daily Hodl Crypto media | Amaze Holdings (NYSE: AMZE) Executes Binding LOI to Acquire BullionFX | Alchemy, a Decentralized Gold-Backed Financial Ecosystem for Valued at US$155 Million | Original | |
| Brave New Coin Crypto media | Amaze Holdings (NYSE: AMZE) Executes Binding LOI to Acquire BullionFX | Alchemy, a Decentralized Gold-Backed Financial Ecosystem for Valued at US$155 Million | Syndicated | |
| CryptoPotato Crypto media | Amaze Holdings Executes Binding LOI to Acquire BullionFX | Alchemy, a Decentralized Gold-Backed Financial Ecosystem for Valued at $155 Million | Syndicated |
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