Report says Polymarket pays800-plus X users to quote-post esports content
ReaderGrev reported Polymarket is paying 800-plus X users $10 to several hundred dollars to quote-post esports content, with Discord prompts telling them to make the posts look organic.
Why it matters
The programme puts undisclosed paid promotion into a fan-driven esports conversation without the paid partnership disclosure X provides, which regulators and platforms have both tightened on. Because the report rests on Discord messages and participant interviews rather than a public Polymarket statement, the scale of the spend and whether the missing disclosure tag applied across the whole campaign are not established.
Key facts
ReaderGrev's Mikhail Klimentov reported that Polymarket is paying more than 800 X users to quote-post content from its esports accounts.
800 usersReported by Bitcoin.com News
Klimentov cited messages from Polymarket representatives in the program's Discord server, interviews with participants and documents shared with him.
Reported by Bitcoin.com News
Participants are pinged in Discord channels for League of Legends, Valorant, Counter-Strike and Dota 2 with links to posts to like and quote.
Reported by Bitcoin.com News
A typical Discord prompt reads 'New tweet is up: Like + QRT. Replies appreciated.'
Reported by Bitcoin.com News
A Polymarket representative wrote in the Discord that the posts 'need to look organic' and that a profile looking like a Polymarket billboard would look 'absoutely [sic] awful.'
Reported by Bitcoin.com News
Polymarket representatives told ReaderGrev the number of participants rose from more than 300 creators in early August to more than 800 two months later.
300 creatorsReported by Bitcoin.com News
A reminder to add X's paid partnership tag was missing from the Discord prompts from late August, ReaderGrev reported.
Reported by Bitcoin.com News
What happened
ReaderGrev, in a newsletter published October 15, reported that Polymarket is paying more than 800 X users to quote-post content from its esports accounts, at $10 to several hundred dollars per post in crypto. Bitcoin.com News, the only outlet in this set carrying the story, attributed the finding to ReaderGrev's Mikhail Klimentov, who cited messages from Polymarket representatives in the program's Discord server, interviews with participants and documents shared with him. Participants are pinged in channels for League of Legends, Valorant, Counter-Strike and Dota 2 with links to posts to like and quote, with a typical prompt reading 'New tweet is up: Like + QRT. Replies appreciated.' One representative wrote in the Discord that the posts 'need to look organic' and warned that a profile that 'looks like Polymarket billboard' would look 'absoutely [sic] awful.' Polymarket representatives told ReaderGrev the participant count rose from more than 300 creators in early August to more than 800 two months later, and the outlet reported that a reminder to add X's paid partnership tag had been missing from the Discord prompts since late August. Polymarket has not publicly confirmed the program in the material available to this desk, and the report's evidence rests on Discord messages and participant interviews.
How the story developed
- Update
ReaderGrev newsletter details the paid quote-post programme
Klimentov published the newsletter on October 15, drawing on Discord messages, participant interviews and shared documents.
- First report
First report by Bitcoin.com News
Polymarket’s Paid Promos Reach Esports, With Orders to ‘Look Organic’: Report
- Update
Programme counted from more than 300 creators in early August
Polymarket representatives said the creator base was above 300 in early August.
- Update
Paid partnership tag reminder dropped from Discord prompts in late August
ReaderGrev reported the disclosure reminder had been missing from the prompts since late August.
- Update
Posting frequency raised ahead of the League of Legends World Championship
On Wednesday, ahead of the tournament, a representative told participants to expect more posts each day and to post plenty.
Affected entities
Original sources
| Publisher | Report | Role | Published |
|---|---|---|---|
| Bitcoin.com News Company, official | Polymarket’s Paid Promos Reach Esports, With Orders to ‘Look Organic’: Report | Original |
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