Kansas Jayhawks Feature XRP Branding on Uniforms via Ripple Partnership
Kansas football showed XRP branding on uniforms after a season-opening 51-6 win, part of a multi-year deal with Ripple announced in July.
Why it matters
The story is limited in market significance. It represents a branding and sponsorship arrangement between a college athletics program and a crypto company, not a material development for XRP's utility or market position. Its main relevance is as a case study of crypto marketing in traditional sports.
Key facts
Kansas Football shared a video mentioning XRP after a 51-6 victory over Long Island University on Sept. 7.
Reported by U.Today
Kansas Athletics and Ripple announced a multi-year partnership in July 2026.
Reported by U.Today
XRP jersey patches are featured on uniforms across all Kansas Athletics teams.
Reported by U.Today
Kansas beat Long Island University 51-6 at David Booth Kansas Memorial Stadium.
51Reported by U.Today
Quarterback Isaiah Marshall threw for 246 yards and two touchdowns.
246 yardsReported by U.Today
Kansas generated 613 yards of total offense and held LIU to 146 yards.
613 yardsReported by U.Today
What happened
U.Today reported that the Kansas Jayhawks displayed XRP branding following their season-opening 51-6 victory over Long Island University on September 7. A short video from the official Kansas Football account showed the XRP logo on uniforms. The branding is part of a multi-year partnership between Kansas Athletics and Ripple announced in July, which U.Today said is the first time a cryptocurrency has been integrated into the jerseys of a major college athletics program. The partnership was arranged with Jayhawk Sports Properties, a division of Learfield. U.Today also noted that Ripple will support financial and technology education programs for Kansas student-athletes and the wider campus community.
How the story developed
- Update
Kansas season opener against Long Island University
Kansas won 51-6 at David Booth Kansas Memorial Stadium.
- Update
Official Kansas Football account shares XRP-branded video
Video from season opener mentions XRP.
- First report
First report by U.Today
Kansas Jayhawks Showcase XRP Following Successful Game
- Official statement
Kansas Athletics and Ripple announce multi-year partnership
Partnership arranged with Jayhawk Sports Properties (Learfield).
Affected entities
Original sources
| Publisher | Report | Role | Published |
|---|---|---|---|
| U.Today Crypto media | Kansas Jayhawks Showcase XRP Following Successful Game | Original |
Related events
XRP drops below $1.30 on CLARITY Act failure and Fed rate hike before rebounding on whale accumulation
XRP fell below $1.30 after a failed Senate vote on the CLARITY Act and a Fed rate hike, then recovered above $1.40 as whales accumulated 1.54 billion tokens over 96 hours.
BIS Tests XRPL for Data Verification as Ripple Expands Institutional Partnerships
The Bank for International Settlements tested the XRP Ledger for verifying official statistics, while Ripple struck a branding deal with the University of Florida.
Ripple CLO Reassures XRP Holders After Clarity Failure
XRP Ledger activity concentrates as trading volume surges but active accounts decline
CoinDesk reported that XRPL order-book volume rose 79% year-on-year in Q2 while daily trading accounts fell 41%, concentrating activity among fewer, larger traders.