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CoinShares survey finds affluent investors in seven countries hold crypto and plan to add more

A CoinShares survey of 2,230 affluent investors across seven countries found crypto makes up about 10% of portfolios on average, and most existing holders plan to increase exposure in 2026.

Why it matters

The survey comes from an asset manager that sells cryptocurrency investment products, which Crypto News Flash states directly and Cointelegraph implies by describing financial advisers as overly cautious. It shows how crypto is being positioned as a portfolio allocation by private clients in Europe and the US, and Crypto News Flash also reported a wealth-management angle, with 69% considering specialist advisers and 88% acknowledging knowledge gaps. No price or performance data is included.

Key facts

CoinShares surveyed 2,230 investors with at least $500,000 in investable assets across the US, UK, France, Germany, Italy, Sweden and Switzerland.

2,230 investorsReported by Cointelegraph

Digital assets account for around 10% of affluent investors' portfolios on average across the seven markets.

10 %Reported by Cointelegraph

Digital asset ownership ranged from 54% in Sweden to about 70% in the US, UK, Germany and Switzerland.

70 %Disputed figureReported by Cointelegraph

Digital asset ownership ranges from 54% among wealthy respondents in Sweden to 70% in the United States, United Kingdom and Germany.

54 %Disputed figureReported by Crypto News Flash

At least 85% of current digital asset investors in five of the seven countries said they planned to increase their exposure in 2026.

85 %Reported by Cointelegraph

As much as 91% of current digital asset investors in the US, UK and Germany planned to increase their exposure in 2026.

91 %Reported by Cointelegraph

In all seven countries, more respondents said the February 2026 sell-off made them more likely to invest in digital assets than less likely.

Reported by Cointelegraph

Bitcoin remained the most widely held digital asset, owned by 80% of digital asset investors.

80 %Reported by Cointelegraph

What happened

CoinShares surveyed 2,230 investors holding at least $500,000 in investable assets across the US, UK, France, Germany, Italy, Sweden and Switzerland, and found digital assets account for roughly 10% of portfolios on average. Cointelegraph reported ownership ranged from 54% in Sweden to about 70% in the US, UK, Germany and Switzerland, and that at least 85% of current digital asset investors in five of the seven countries planned to increase exposure in 2026, rising to as much as 91% in the US, UK and Germany. Crypto News Flash reported the same 54% to 70% ownership range and the same 85% figure, and added that 69% of respondents were considering specialist advisers while 88% acknowledged knowledge gaps, with interest rates, inflation and fiscal uncertainty alongside long-term investment objectives influencing portfolio decisions. Cointelegraph reported that the February 2026 crypto market downturn did little to dampen appetite, that in all seven countries more respondents said the sell-off made them more likely to invest than less likely, that long-term appreciation and diversification were the leading reasons given with speculation ranking last, and that just 6% identified primarily as short-term traders; it also reported Bitcoin remained the most widely held digital asset at 80% of digital asset holders. The two outlets disagree on which countries belong to the top ownership group: Cointelegraph lists the US, UK, Germany and Switzerland, while Crypto News Flash names the US, UK and Germany. Both outlets note CoinShares manages and distributes cryptocurrency investment products, and Crypto News Flash ties the survey to CoinShares' October 8 market commentary on government borrowing costs and macroeconomic expectations. What remains unclear is the survey methodology and whether the two articles draw on the same underlying report.

How the story developed

  1. First report

    First report by Cointelegraph

    Affluent investors seen boosting crypto exposure: Survey

    Cointelegraph

  2. Update

    CoinShares survey of affluent investors published

    Survey of 2,230 investors with at least $500,000 in investable assets across seven countries found crypto near 10% of portfolios on average.

    Cointelegraph

  3. Independent corroboration

    Independently corroborated by Crypto News Flash

    Wealthy Investors Deepen Crypto Bets Despite Market Volatility

    Crypto News Flash

  4. Update

    CoinShares publishes October 8 market commentary on borrowing costs

    CoinShares commentary on government borrowing costs and changing macroeconomic expectations coincided with the survey, per Crypto News Flash.

    Crypto News Flash

How coverage built up

Independent sources over time, counted the way the consensus panel counts them: a republication of a wire story does not move the line.

6 Oct, 17:302 independent sources9 Oct, 10:00
  • 6 Oct 2026, 17:30 UTC: Cointelegraph — 1 independent source, 1 reports
  • 9 Oct 2026, 10:00 UTC: Crypto News Flash — 2 independent sources, 2 reports

Affected entities

Original sources

PublisherReportRolePublished
Cointelegraph
Crypto media
Affluent investors seen boosting crypto exposure: SurveyOriginal
Crypto News Flash
Crypto media
Wealthy Investors Deepen Crypto Bets Despite Market VolatilityIndependent